Come to a better understanding
We spent time with the MoD team, learning about their aspirations and challenges while offering key stakeholders an opportunity to express their thoughts about what the MoD prides itself on. We shaped a precise plan for an end-to-end transformation of the way the MoD communicates, developed a new bank of images, styled a set of icons, and designed a new brand identity.
A solution that implements animated educational videos, eye-catching yet simple graphics to represent the many departments and their partners, and modernised their brand guidelines, all while developing a single reference point where information and knowledge is stored and shared.
We proved that creativity has a place in communication, even at the highest level, and that crafting a message that resonates with everyone is achievable when done the right way. It’s what leads clients to us, and it’s what makes us the leader.