The rise of Interactive Video in Health & Safety training

If there’s one trend that’s clear, 2017 is the year of video. According to a CICSO report, by 2019, video will make up 80% of global internet traffic. So, the question then becomes, how can eLearning leaders apply this to their training strategy? Increasingly, the answer is interactive videos.

While videos effectively engage learners, interactivity adds significant value to the learning offerings with employees being 75% more likely to watch a video than read emails, documents, or web articles. Combining this approach with microcontent of less than 5 minutes takes it a step further.

Here at Clarity International, we’ve been involved in eLearning for more than a decade, and we’ve had a lot of positive feedback from our clients when trying interactive video for the first time. They discovered that these learning packages tapped into the way their staff is most comfortable absorbing information – digesting small chunks or engaging content with real-life implications.

Better safe…

Let’s look at the topic of health and safety training; a responsibility that all employers must take very seriously, though one that’s often viewed as an onerous and unprofitable task.

Statistics show that millions of working days are lost every year through work-related injuries and illnesses. Adequate health and safety training can help to reduce the incidence of these workplace accidents as well as the potential compensation claims which they may generate.

Eliminate boredom

Busy learners don’t want to sit through an hour-long video – instead, short, snappy and easy-to-access videos followed by an activity or a quiz will help keep content fresh.

Interactive video is a viewer-driven experience that enables your learners to make choices or trigger actions. These can then be tracked and measured, providing you with valuable insight into your audience including employee compliance, completion times and rates, or obtain additional information.

From spotting a trip hazard near the coffee machine, identifying the proper steps to perform CPR, to solving an equipment issue at a chemical plant, interactive video can be an invaluable tool. Incorporating gamification elements such as time pressure and leaderboards can work wonders in this environment as they simulate feelings of urgency and jeopardy.

Keeping it real

Adult learning theory dictates that learning needs to be personalised, as we’ve discussed previously, and have real-world benefits. But, engagement levels rise when it’s more than a passive experience.

By definition, film shot in workplaces is realistic and relatable. The inclusion of interactions which provide the testing and the learning speeds up and creates a more targeted training process, and does more than just ‘tick the box’.

Using this approach, learners are placed situations that replicate your workplace environment and where the choices they make affect the outcome. The result brings about not just the acquisition of knowledge, but the development, refinement, and eventual mastery of a skill.

For instance, with health and safety training, you can show a video to reveal what can go wrong if correct procedures are not followed when working at height or the safe storage of combustible materials. Watching the consequences of not following safety rules will help the content stick in the learner’s mind for longer, thereby increasing compliance.

Two thumbs up

Don’t think of this as eLearning with some interactive video in it – think of it as interactive video with some eLearning in it. The emphasis should be on high-quality instruction, relevant and well-crafted content, feedback through formative assessment, opportunities for learning anytime and anywhere, and individualised instruction to ensure all learners walk away with the same target knowledge.

This ensures that your learners have begun to internalise the skills and are ready (or not) to be ‘released’ into the real-world workplace to apply their new knowledge and create a safer work environment for themselves and their colleagues.

That’s a wrap

Put simply, the inclusion of an engaging interactive video eLearning is a great way of solidifying the health and safety information your team needs to acquire. Not only will they remain engaged throughout the time that they dedicate towards furthering their knowledge, but they’ll walk away feeling more confident in their skills.

At Clarity International, our interactive video is designed with eLearning in mind. We ensure cross-platform and multi-device functionality and will work with your team to form a training package that’s not just effective, but memorable.

You can find out more about our work in Digital Learning by checking out some of the work we’ve done with Amdocs, NHS, and BT in our Case Studies.