VR-Learning Simulations as Effective Marketing Tools

People expect to be bored by eLearning – let’s show them it doesn’t have to be like that

When we think of Digital Learning, we often consider how we’re training or staff to be more skilled in their job, and at Clarity International, that’s an integral part of the work we do with our clients.

But, successful companies look at training in general, and eLearning in particular, in a slightly different manner. Sales, human resources, finance, operations, and everything in between need to understand the product or service the company offers in order to engage with the clients.

And as we’ve covered in the past, offering this professional training in both web and mobile format is essential in ensuring that your staff are up-to-date. But, what about the clients themselves? Is there not a certain responsibility to train them too?

Informed clients are better clients, and they make for better design

Learning about a company takes little more than a quick Google search, and we understand fully that this is exactly what potential customers are already doing. Spending time ensuring them that you’ve got the solution they’re looking for; and a key way to address this is with eLearning simulations.

Simulations can be powerful assets for creating memorable learning experiences and big brands have caught on to how they can now use simulation-based eLearning to add further value to their products; making it extremely valuable from a marketing perspective. At Clarity International, we’ve worked closely with our clients to ensure that their customers are both engaged and informed.

Scenarios and online tutorials give clients a deeper understanding of a product and give them the means to make an informed purchasing decision. It helps them imagine using the product in a particular situation, and can create positive association if the training is effective.

As technology advanced, so did the nature of training. Simulation or virtual training techniques are now critically important, not to mention effective, especially as companies search for ways to become more cost efficient. This is where see a huge opportunity for VR.

Tell me and I will forget. Show me and I might remember. Let me try and I will know it forever!

With virtual reality, your customers can see your product up close and personal to see exactly why it’s superior. It’s like a trade show, a site visit, and a marketing presentation rolled into one.

Virtual reality is able to achieve this due to a concept called Presence. Presence is the idea that when you are wearing a virtual reality headset, the virtual environment you see around you seems real and you feel present within it. Because the environment is entirely virtual, it can be manipulated and changed to fit your marketing needs. Depending on the virtual reality simulation, Presence allows you to do anything, with anyone, anywhere you can imagine.

Unlike previous marketing tools like video or infographics, virtual reality can also have complicated interactive features. You can create an exact replica of your product in the virtual environment and then allow customers to get a feel for using it. This is try before you buy on a whole new level.

There is no failure. Only feedback

Taking feedback a step further, the effectiveness of a simulation can be measured in real time. We’ve looked at the trends in data analytics in the past, and they’re equally important in VR. These insights can determine what product a customer is most interested in, what parts of the presentation are most engaging, and which customer seems most likely to buy.

All of this gives the training and marketing teams total control over the customer experience. Regardless of the approach or the subject, the feedback gained will speak volumes. If most of the members of a focus group are struggling to use a simulation of a product during concept testing, despite appropriate instructions, then maybe the product itself is too difficult to use or flawed in some way. Eliminating design flaws or features that hinder user-friendliness could save a company millions from potential product failures.

You can find out more about our work in Digital Learning by checking out some of the work we’ve done with AmdocsNHS, and BT in our Case Studies.